When you're running the show, people often tell you what they think you want to hear rather than what you need to hear. Which is why an outside perspective is crucial if you want to fully understand and grow your brand. By employing proven brand assessment and strategic conceptual techniques practiced by the most successful agencies, brands and companies in the world, Reign distills your brand down to something simple, memorable and well-aligned with what your audience is hungry for right now. With every project we build a small team of highly-experienced professionals who quickly work towards comprehensive understanding and growth plan for your brand. OK, that’s enough for now. If we tell you any more, we'd have to make you sign something. Or worse.
Bill is a peculiar hybrid of enlightened poet and deep-thinking social scientist. Before founding Reign, Bill worked for some of the world's top brands, agencies and design firms in Chicago, Boston, LA and New York. Trained by many of the most celebrated creative and strategic leaders in the industry, Bill is an easy-going father of twins, a hockey player and coach who has has now called Portland home for over 10 years.