Reign is a strategic partnership for forward-thinking brands.

A lean stealthy replacement for the agency-of-record, Reign gets you thinking at 50,000 ft so you can see your brand the way your audience does, and plot a plan for growth with confidence and clarity.

Let's Reign.



What's your story (in 200 characters or less)? What's Google think of you? Deep breaths. We've got this.


Are your logo, tagline and colors working as hard as you are? We'll create something everyone can love. Even you.


We pen and produce smart, effective campaigns that move product and steal market share. Any questions?


Whether it's a pitch, or sell-in or a company all-hands, we build smart, interesting presentations that work.


What do people think of you? We can really find out, and help you move forward with confidence and clarity.


We've penned everything from Super Bowl spots to museum installations. We'd love to help you tell your story.

Seeing your brand for what it really is is nearly impossible from the inside.

When you're running the show, people often tell you what they think you want to hear rather than what you need to hear. Which is why an outside perspective is crucial if you want to fully understand and grow your brand. By employing proven brand assessment and strategic conceptual techniques practiced by the most successful agencies, brands and companies in the world, Reign distills your brand down to something simple, memorable and well-aligned with what your audience is hungry for right now. With every project we build a small team of highly-experienced professionals who quickly work towards comprehensive understanding and growth plan for your brand. Curious? Click below and let's continue the conversation in person.


Bill Hollister

Executive Director

Bill is a peculiar hybrid of enlightened poet and deep-thinking social scientist. Before founding Reign, Bill worked for some of the world's top brands, agencies and design firms in Chicago, Boston, LA and New York. and was trained by some of the most celebrated strategic and creative thinkers in the world.

Tony Kuypers


Hailing from New Zealand, Tony brings a decidedly global point of view to everything he works on. He’s held leadership roles as a Designer, Art Director and Associate Creative Director, and has a depth of experience shepherding integrated advertising campaigns across multiple channels including TV, print, digital and social media.

It's your turn to reign.

Let's build a plan for you to reach your goals, grow your brand and impact your bottom line.

Let's Talk

  • Portland, Oregon, United States