Reign is a strategic creative partnership for forward-thinking brands.

A lean stealthy replacement for the agency-of-record, Reign gets you thinking at 50,000 ft so you can see your brand the way your audience does, and plot a plan for growth with confidence and clarity.

You don't have to do this alone. Nor should you.

Seeing your brand for what it really is is nearly impossible from the inside.

When you're running the show, people often tell you what they think you want to hear rather than what you need to hear. Which is why an outside perspective is crucial if you want to fully understand and grow your brand. By employing proven brand assessment and strategic conceptual techniques practiced by the most successful agencies, brands and companies in the world, Reign distills your brand down to something simple, memorable and well-aligned with what your audience is hungry for right now. With every project we build a small team of highly-experienced professionals who quickly work towards comprehensive understanding and growth plan for your brand. OK, that’s enough for now. If we tell you any more, we'd have to make you sign something. Or worse.


Bill Hollister

Executive Director

Bill is a peculiar hybrid of enlightened poet and deep-thinking social scientist. Before founding Reign, Bill worked for some of the world's top brands, agencies and design firms in Chicago, Boston, LA and New York. Trained by many of the most celebrated creative and strategic leaders in the industry, Bill is an easy-going father of twins, a hockey player and coach who has has now called Portland home for over 10 years.


  • Portland, Oregon, United States