Columbia Credit Union is a Vancouver based company who was about to open their first branch in the Buckman neighborhood of Portland. This gritty urban community was rather different than their typical suburban locations, so it was important to CCU to make a soft, friendly landing.
Our solution was friendly, approachable, and came with a smile. Rather than ads, we like to think of these as a firm handshake and friendly hello.
Posters, ads, and mobile billboards appeared at street level in the neighboring blocks surrounding the new branch.
And finally, we created a myriad of online versions of this campaign, and ran them based on geography around the neighborhood of the new branch.
When all was said and done, we’re proud to say that this effort felt more like a friendly note from a new neighbor than ads from just another bank.
Brand strategy
Logo design & brand development
Creative media placement
Brand building
Website development & production