Workspace interior construction is a messy, wasteful process, but Grit Building Solutions had a great story to tell. But their name sounded more like the problem than solution it really was. Reign conducted surveys and stakeholder interviews that confirmed our suspicions, and we set out to completely rebrand them from top to bottom.
They needed a name that clearly communicated their offering and value proposition. Their highly-sustainable, technology-centered construction system was best exemplified in the name "eteriors," with a green “e” and 3-dimensional logo that pointed to their virtual and augmented reality design solutions.
We developed a vibrant color pallet, typography system, and comprehensive brand guidelines.
And we designed a branded lobby experience, including new signage.
In the past, one of the greatest challenges Eteriors had was knowing how to concisely describe themselves to prospective clients. This Messaging Platform was a crucial building block in their acquisition of new customers by allowing them to quickly and clearly communicate what they do.
Next, Reign crafted a manifesto that made clear the new brand's commitment to building an efficient, sustainable future.
We wrote, designed, and built Eteriors a clean, simple modern website that concisely explained the brand's technology, offering, and product mix.
And finally, it was time to advertise this new brand. To educate Eteriors' audience, we took this light-hearted approach in this Wile E Coyote-inspired campaign that ran in regional business journals. We launched with a huge double spread that was quite hard to ignore.
Then we followed up with bi-weekly ads that continuously educated people that there really is a better way to remodel their workspace.
We developed multiple digital ads for the campaign, running on the Portland Business Journal and other relevant mediums. Today, Eteriors is a successful company building out their capabilities as the world of work continues to evolve.
Stakeholder Interviews
Brand Strategy
Logo Design & Brand Development
Website Creation & Build
Print, Outdoor & Digital Ad Campaign development & production
Creative media placement
Public Relations