About us:
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Bill Hollister
Executive Director, Founder
Bill has over 25 years experience crafting award-winning, impactful advertising for some of the world’s best agencies and most-loved brands including Truth, Anheuser-Busch, State Farm, Monster.com and more.
Bill was the first copywriter hired at Arnold Worldwide on the Truth campaign, the single largest and most successful anti-smoking campaign in advertising history. His work has been recognized by the One Show, The Clios, The London International Ad Awards, D&AD, Communications Arts and numerous regional advertising competitions.
Bill has been a copywriter, a strategist, a creative director and a professor. An engine of original ideas, Bill is always in hot pursuit of the next big idea.
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Jacob Hilt
Strategist
An accomplished Navy veteran, Jacob pursued his passion for advertising strategy and research at Portland State, where he met Bill and rose to Managing Director of FIR, PSU’s student agency.
Forever a student of great advertising, upon graduating summa cum laude, Jacob worked for Sparrow Strategy on First Tech, Mori, and the Wyoming Department of Health. Today, Jacob applies his level-headed deep thinking as Reign’s chief strategist and new business wrangler.
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Summer Preston
Art Director
Summer has been described as having the soul of a fine artist, and the work ethic of an Olympic athlete. She’s also a graduate of Portland State, where she was Bill’s top creative in FIR, the PSU student agency.
Upon graduating summa cum laude, Summer worked for VMLY&R Commerce (the more recent evolution of Young & Rubicam) on Mazda, Nestle, and John Deere. Summer is equally strategic and creative, and an absolute wizard at making big campaign ideas come to life across a myriad of mediums.
Capabilities:
Strategy
• Primary + Secondary research
• Focus Groups
• Stakeholder Interviews
• Data Analysis
• 360º Brand Strategy
• Go-to-Market Strategy
Research and strategy run through everything we create at Reign. From brand building to ad campaigns, everything we do is built upon a foundation of facts and insight. By listening deeply to your customers, stakeholders, and employees, we help you navigate your path forward with clarity and confidence.
Branding
• Brand & Product Naming
• Vision & Mission Statements
• Brand Promise, Pillars, Messaging
• Tagline Development
• Logo & Brand Design
• Signage
Reign helps you sift through your origin story and product offering, and distill your brand’s mission, vision, pillars, and promise. The result is a brand and brand platform that’s simple, clear, and something you absolutely love.
Advertising
• TV, Video, Pre-roll
• Digital, Social, Earned Media
• Print, Outdoor & Radio
• Guerilla
• Product Launches
• Recruitment
We have deep experience writing and producing highly-successful national ad campaigns, and employ that experience in everything we do. By assembling teams of proven experts that fit the scope, budget, and needs of your project, we ensure that you spend enough to get a great product but never more than you should.