Bill Hollister

Executive Director

Bill is an unusual hybrid of enlightened poet and deep-thinking social scientist. He has studied under and/or worked for some of the most celebrated strategic and creative thinkers in the world. Before founding Reign, Bill worked for top ad agencies and branding firms in Chicago, Boston, LA, New York and Portland, for clients such as Apple, Anheuser-Busch, Adobe, Truth & Jack in the Box.

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Tony Kuypers


Hailing from New Zealand, Tony brings a decidedly global point of view to everything he works on. He’s held leadership roles as a Designer, Art Director and Associate Creative Director, and has a depth of experience shepherding integrated advertising campaigns across multiple channels including TV, print, digital and social media.