Bill Hollister

Executive Director

Bill is a peculiar hybrid of enlightened poet and deep-thinking social scientist. Before founding Reign, Bill worked for some of the world's top brands, agencies and design firms in Chicago, Boston, LA and New York. and was trained by some of the most celebrated strategic and creative thinkers in the world.

Tony Kuypers


Hailing from New Zealand, Tony brings a decidedly global point of view to everything he works on. He’s held leadership roles as a Designer, Art Director and Associate Creative Director, and has a depth of experience shepherding integrated advertising campaigns across multiple channels including TV, print, digital and social media.